Twisted Willow Flowers: A Family Floral Story
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The Mother-Daughter Duo Behind Twisted Willow Flowers: Lidia (l) and Amanda (r)
From Summer Job to Wedding Legacy
In today’s BB Podcast episode (No. 141), we’re visiting with Amanda Theodoropoulos of Twisted Willow Flowers in Princeton, New Jersey. What began as Amanda’s teenaged plea for a summer job unexpectedly blossomed into a thriving floral design business that now supports two households – hers and her mothers. In this episode, Amanda shares how she and her mom transformed a small-town flower shop into a sought-after wedding and event studio. From working alongside her mom (who bought the shop on what Amanda remembers as a whim) to navigating the leap from retail to luxury weddings, Amanda takes us through the twists, risks, and family bond that shaped their journey. You’ll hear about late-night design sessions, tough decisions, unexpected turns—including setting up a wedding just four days postpartum (she doesn’t recommend it)—and the deep joy she still finds in flowers after all these years.
Join us as we chat with Amanda about:
- How her high school job led to owning a flower shop with her mom
- The leap from retail floristry to exclusively weddings and events
- Balancing artistry, family, and business growth
- Building relationships with planners and other vendors
- Their client process, from first inquiry to wedding day
- The emotional highs and lows: favorite parts of the work and the heartbreak of floral waste
- Looking ahead: workshops, mentorship, and the future of Twisted Willow Flowers
Image courtesy Courtney Linden Photography
Links mentioned in this episode:
Image courtesy of Lauren Fair Photography
Connect with Twisted Willow Flowers:
Image courtesy of Lauren Fair Photography
TODAY’S EPISODE IS BROUGHT TO YOU BY:
MADRID FLOWER SCHOOL
Want to study floral design in Europe? Madrid Flower School offers contemporary and traditional styles and techniques with 10 instructors. Check out the professional program which also includes photography, styling, and business essentials. Offered in both Spanish and English. And watch for the Annual Madrid Blooms Floral Design Congress (2026 speakers include September Studio, Putnam Flowers, Studio Lilo, Gregor Lersch, Blue Jasmine Floral, Victoria Clausen Floral Events, and Matagalán Plantae)!
Co-Hosts: Amy McGee (BB + Bloom Trust Co.) & Natalie Gill (Native Poppy)
BB Podcast Sound Engineer: Joel McGee
Music Written & Performed by: Landon McGee
If you enjoyed this episode, you might also enjoy hearing our interview with wedding florist Sophie Felts. Click here to listen.
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