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Today we’re visiting with Kelsie Hayes, owner of Popupflorist in New York City.

Kelsie brought her mastery of performance-under-pressure and quick-turn-around-times with her when she left the world of fashion design and opened Popupflorist.  

From her start as a tiny coffee shop popup to securing two locations of her own in NYC, Kelsie’s passion for her business continues to fuel the pursuit of one milestone after another. She’s adamant that “If you want to do something, you need to entrench yourself in it”. Her story definitely validates her advice!

Join us as we talk with Kelsie about:

• Overcoming the fear of starting and financing a new business idea
• Learning the basics of business startup
• Testing the popup concept
• The importance of packaging at a popup
• Bringing the skill of fashion buying to a flower shop
• The power of asking questions
• Building a team
• Becoming a mother while running a business
• Outsourcing the logistics of an online business
• Putting systems in place to allow time away from the business

Shown above: Popupflorist worked with the team at Prada to design and create bouquets that were gifted at boutiques. Kelsie’s team popped up in 6 stores in NYC, Connecticut, and New Jersey.

LINKS MENTIONED IN EPISODE 107:

• Fashion Institute of Design and Merchandising 
• Gansevoort Market
• Tori Burch Foundation
• Fleishman is in Trouble

ADEAM Installation by Popupflorist

FOLLOW POPUPFLORIST:

WEBSITE

INSTAGRAM

TODAY’S EPISODE IS BROUGHT TO YOU BY:

MADRID FLOWER SCHOOL

Want to study floral design in Europe? Madrid Flower School offers contemporary and traditional styles and techniques with 10 instructors. Check out the professional program which also includes photography, styling, and business essentials. Offered in both Spanish and English.

Host: Amy McGee (Botanical Brouhaha + Bloom Trust Co.)

BB Podcast Sound Engineer: Grayson McGee

Music Written & Performed by: Landon McGee

If you enjoyed this episode, you might also enjoy our conversation with Holley Simmons, owner of She Loves Me. Click here to listen.